quinta-feira, 5 de fevereiro de 2015

Lição de ouro para quem quer escrever bons textos jornalísticos

"Toda matéria tem lead (Quem?/Quando?/Onde?/Como?/Por quê?) e todo lead tem título. Se o lead não tem título, não tem lead. E se a matéria não tem lead, não existe matéria".
Elio Gaspari, colunista dos jornais Folha de S.Paulo e O Globo.

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